What does it take to become a ‘big deal’ on Instagram?
Instagram is one of the world’s biggest social networks and has become a real King-maker when it comes to launching new personalities into the world. Whether you like or loathe these ‘influencers’, it’s hard to deny that the social media platform offers plenty of opportunities for aspiring artists looking to make an impact on the world and get noticed.
The correlation between a successful artist and a big Instagram following might seem a little tenuous, but both of these achievements require steadfast determination, an understanding of your audience and a focus on good content. In order for your art to gain traction and attention from potential investors you’ll want to ensure that it’s seen by as many people as possible. Creating an Instagram account is the easiest and cheapest way of getting your work up online.
We explain how to make the most of the popular social network channel right here:
Find your niche
Before you even think about taking any photos, it’s important you consider what your niche is going to be. In order for your to grow your following, you need to understand what kind of Instagram user you are going to appeal to. Are you looking to engage people with a particular shared interest or hobby? Are you going to make your life the subject of the feed? Or will it be something completely different, like these artful statistics from @MonaChalabi:
A post shared by Mona Chalabi (@monachalabi) on Jan 12, 2019 at 9:14am PST
Interact with your community
Once you understand who your audience will be then it’s time to start interacting with them. Don’t be disheartened by the long road ahead of you, remember: everyone starts with 0 followers! You can start making some progress by following the big and small influencers in your niche. Start by liking and commenting on a few posts, just to introduce yourself.
Post regularly and consistently
Once you know your niche and have started engaging with the community you can start focusing on the actual content of your feed. It’s a good idea to keep a consistent tone and style throughout your posts, so that your following gets to understand what you’re all about. Stick to your style, whilst allowing for some deviations from the formula to keep people interested. Listen to feedback and considering making changes to your approach if you think it might help.
Use those hashtags
One of the best ways of appearing on your community’s radar is to make use of the hashtags in your niche. Whilst generic hashtags such as #tbt (throwback Thursday) are ubiquitous amongst niches, but there will be an array of niche specific tags that you can use to join in on a conversation with your Instagram community. Get successful enough and you can begin to popularise some of your own such as this resourceful rabbit-owner:
A post shared by ♛ Queen Blanco ♛ (@blancobun) on Sep 12, 2018 at 8:09am PDT
Be honest and friendly
Remember that behind each Instagram account is a person. If you are in any way disingenuous then the community will be able to tell. Succeeding on social media requires commitment and genuine passion for your niche. Don’t pursue creating a channel for the sake of monetary gain, the best route to success is through honest intentions.
Keep at it!